Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking

Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking
Julia Angwin
►https://www.propublica.org/article/google-has-quietly-dropped-ban-on-personally-identifiable-web-tracking

The practical result of the change is that the DoubleClick ads that follow people around on the web may now be customized to them based on your name and other information Google knows about you. It also means that Google could now, if it wished to, build a complete portrait of a user by name, based on everything they write in email, every website they visit and the searches they conduct.

Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking
►https://www.propublica.org/article/google-has-quietly-dropped-ban-on-personally-identifiable-web-tracking

Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names. When Google bought the advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy would be the company’s “number one priority when we contemplate new kinds of advertising products.” And, for nearly a decade, Google did in fact keep DoubleClick’s massive database of web-browsing records separate by default from the names and other personally (...)

#Google #Gmail #terms #publicité #profiling

##publicité