How E-Commerce Sites Manipulate You Into Buying Things You May Not Want The New York Times, 24 juin 2019, par Jennifer Valentino-DeVries
▻https://www.nytimes.com/2019/06/24/technology/e-commerce-dark-patterns-psychology.html
[F]ake messages are an example of “dark patterns,” devious online techniques that manipulate users into doing things they might not otherwise choose to. They are the digital version of timeworn tactics used to influence consumer behavior, like impulse purchases placed near cash registers, or bait-and-switch ads for used cars.
“The important question as a policy matter is what separates a dark pattern from good old-fashioned advertising,” [Woodrow Hartzog, a law and computer science professor at Northeastern University] said. “It’s a notoriously difficult line to find — what’s permissible persuasion vs wrongful manipulation.”
Most sites identified by the researchers used messages that indicated that products were popular, that there were few items in stock or that products would only be available for a limited time. Some were demonstrably false, while others were unclear.
Le « maximum 3 articles par personne » affiché dans les supermarchés, c’est du même acabit.
Et ça s’appelle du neuro-marketting, si mes souvenirs sont tangibles.
