Olympics 2012: branding ’police’ to protect sponsors’ exclusive rights
►http://www.guardian.co.uk/sport/2012/apr/13/olympics-2012-branding-police-sponsors
With just a little more than three months to go until the opening of the London 2012 Games, attention is increasingly turning to what many legal experts consider to be the most stringent restrictions ever put in place to protect sponsors’ brands and broadcasting rights, affecting every athlete, Olympics ticket holder and business in the UK.
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