Frank Gibeau interview, part two: ’We’re going after Activision. We’re leaving nothing behind’ | Technology | guardian.co.uk
▻http://www.guardian.co.uk/technology/gamesblog/2011/jun/14/ea-frank-gibeau-interview-2
The expansion into linear is more tactical than strategic for us. It’s about getting the intellectual property into more hands and exposing more people to it.